Our Company

Our Vision

NewGen was born from a desire to bring a fresh look to electric bikes, offering the lifestyle of a motorbike and the freedom of a bicycle.

In 2020 we launched the 345, a bike that combines style, speed and comfort. Whether you are a weekend cruiser or a city commuter, every detail is designed with the rider in mind. From the hand crafted cargo shelves and leather seats, to the soft suspension and effortless pedal assist, the 345 is a bike that will take you wherever you want to go.

Our Vision

Our 345 Model is named after the London bus route that runs from South Kensington through Brixton to Peckham. It’s a nine-mile service, and used to be the daily commute of our founders. After countless delays and overcrowded journeys they were determined to find a more enjoyable way to get around the city.

Absolutely blown away with it on every level. It’s beautifully built, quiet, responsive, very comfortable and a real head-turner.

Rod - Cumbria
£100 cashback when you refer a friend!