Enter a New Generation of Travel

Built in the UK. Made for the World.

Utilising British craftsmanship and design, our bikes are designed in London and built in Somerset using the highest quality components.

Your Style, Your 345

The 345 The Original | From £2,490

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The 345-S Off Road | From £2,650

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Nowhere is Out of Bounds

Whether you’re a countryside cruiser, a sea-loving surfer or a city commuter, the soft suspension, effortless pedal assist and handmade leather seat means you will always travel in style and comfort.

Take it for a spin

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Our World

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Peace of Mind

No insurance, no licence and a two-year warranty. No worries!

Our customers come first. Speak to our support team 6 days a week. We are only a phone call away!

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"One thing is certain, I loved the ride"

Best Green Buys & Christmas Gift Guide 2020

"The NewGen 345-S is awesome. It looks amazing, and it's hella fun to ride."

"High quality, luxuriously comfortable, and killer good looks."

The build is excellent and top marks for all the design features. It certainly attracts lots of attention from other cyclists and I praise it highly.

David - Derbyshire

NewGen

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